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Se hai Skype contatta direttamente l'Ufficio Commerciale |
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01/09/2003 |
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Straight from the latest issue of FILONEWS |
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How do you measure how successful an event is? If we were to say that Intershop 2003 attracted a considerable number of visitors, we wouldn’t be honest. The absence of the most important brands in the refrigeration industry was conspicuous at the show, which inevitably made the show less interesting for the industry operators. This year’s was a lower-key edition compared to the past, suggesting that this event, the only real Italian show in the PoS equipment and shop-fitting sector, needs serious rethinking. But going back to our opening question, other evaluation criteria make us say that Filomarket participation in the Verona show and convention was successful beyond all our expectations. Many factors were important to achieve this result: first of all, the location, set-up and colours of our stand (which made us stand out and above the average of the other exhibitors). The light-hearted, playful attitude typical of our company, which at the right time, is capable of nicely delivered but extremely professional expertise, was decisively important for our success at the show, creating a relaxed, pleasant environment for our visitors . What gratified us the most, however, was the public’s response to our displayed products (90% of which were new products in the self-service store equipment sector), greatly praised not just by our customers but also by some of the other exhibitors. The idea of only presenting new items proved extremely successful in creating growing interest around our company, especially with the passing of days. The item that was undoubtedly the most successful, thanks to its design, easy handling and originality, was our Trixi shopping trolley, closely followed by the other new products, all offering innovating solutions for our customers. One of these new solutions is the water bottle holder as a fit-on accessory for shopping trolleys, unanimously judged an effective system also in consideration of water carton placement inside supermarkets. Other new products on display were our new 30 litre capacity shopping baskets, shopping basket trolleys, shopping basket displayers, new Fuso trolleys, Lowered and Eurocompatible shopping trolleys and electrically operated trolleys. An important role was played by the promotional image dominating both sides of the stand and identifying us in Largo Consumo and Agra for the rest of the year. The concepts of long-established tradition (suggested by the photo of a smiling, peaceful, genial Mr. Tabanelli) and of a company based on decade-long know-how and experience had already proved extremely effective in the past. We were also happy to receive the unexpected visit of Mr. Giovanni Rana, which certainly drew attention to our participation in the show, showing that successful ideas are also rewarded by some good luck. All this can help measure how successful an event is: we certainly left this event driven by renewed enthusiasm. |
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COOP ITALIA (INRES COOP)
CONAD
GS SUPERMERCATI
SISA
AUCHAN
SIGMA
IL GIGANTE
GEST CRAI
LA RINASCENTE
VEGA DISTRIBUZIONE
GRUPPO PAM
DESPAR
STANDA SPA
GRUPPO UNVO
UNES CENTRO
SELEX
I.T.M. INTERMARCHE'
GRUPPO LOMBARDINI
CASTORAMA ITALIA SPA
CAMBIELLI SPA
GIGONI.COM SRL
BEGHELLI SPA
S.I.B.DI LEROY MERLIN
HMI ITALIA SRL
IDROTERM SPA
S.V.A.I. SPA
TESSITURA SERICA
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Moreover, Filomarket trolleys have been chosen by numerous HYPERMARKETS in various parts of Italy:
IperCoop
S.Donà di Piave
Castenaso
Foggia
Collestrada
Lastra a Signa
Ferrara
Borgo Panigale
Imola
Pesaro
Ravenna ESP
Afragola
Avellino
Viterbo
S.Caterina di Bari
S. Giovanni Teatino
Ciriè
Beinasco
Cesena
S. Benedetto del Tronto
Sarzana
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