Filomarket originally produced metal wire-made articles for a wide range of customers. Later on, with the setting up of its own production line, outsourcing activities became marginal while the establishment of a network of agents and dealerships allowed Filomarket products to be distributed all over Italy. Growth was moderate yet constant up until the end of the 1980s: then Filomarket stepped up a gear and focussed its strategy on the large distribution chains. "Thanks to the development - and patenting - of a special type of wheel", explains Mr. Ezio Tabanelli, "our trolleys are covered by a five-year warranty; this paved the way for rapid success on the modern distribution chain market". Thus Filomarket's share of the market spiralled upwards, establishing it as the absolute leader in Italy with a staggering share of 45%.


"At that point", continues Tabanelli, "it was only natural that we should start looking to foreign markets. Today, exports account for 15% of total output yet we have the potential to achieve 30-35%, a 'limit', however, that we have no intention of pushing as our priority remains the Italian market". So what, exactly, are the product characteristics that have allowed Filomarket to achieve such results? "First and foremost" explains Tabanelli "there is the patented wheel which makes the trolley both easy to handle and long-lasting. Then there is surface treatment: we use a special transparent polyester powder which stops the galvanised wire blackening and improves trolley hygiene. Finally, Filomarket Service centres throughout Italy provide trolley cleaning and maintenance services". Among the various models of trolley made by Filomarket, the latest - the Fuso - deserves a special mention: featuring a plastic chassis and a wire basket, it combines practicality and ergonomics with eye-catching style. Yet Filomarket is much more than just shopping trolleys. A new line of products, designed for industry and backed by a precise industrial marketing program, was launched over a year ago. These are wire-made containers, custom-made for a range of different uses. Fast-growing market demand and this extension of the product range has led to the construction of a new 15,000 m2 plant that will unite the present three production divisions, thus streamlining output and optimising logistical costs.